| (Title of Article) For buyers who want the best of two worlds:
pinwheel fourplexes that live like detached houses. "A suburban
lifestyle without suburban hassles." That, says builder Don Bahl, is
what a lot of young, childless couples want in Sunnyvale, Calif. And
that, he adds, is what they get at Bahl Cluster Homes.
Bahl's architect, Jones & Hom, designed the fourplex project to provide
the following:
Privacy on small lots (density is 12 units per acre). The
fourplexes are arranged in a pinwheel pattern (sit plan, opposite page) so
that no windows look directly into neighbors' yards. Windows and
doors are partly screened from neighbors by fin walls (photo, opposite
page). And gardens are enclosed by high walls or fences. The
pinwheel arrangement also makes it easier to enter driveways from the
one-way loop streets.
Variety. Buyers have a choice of three elevations and four floor
plans ranging from 1,163 to 1,529 sq. ft. Prices average $31,000.
Minimal gardening. The walled patios are large enough for
comfortable outdoor living - some buyers have put in swimming pools - but
small enough for easy upkeep.
Bahl started selling last March, has sold 63 units and eventually plans
to build more than 200. His financing - conventional mortgages at 5%
down - is a strong sales point with his buyers, most of whom are former
tenants of high-rent apartments.
Although the buyers are young (average age: 27), their incomes are high
(average $27,180) because both husbands and wives work. But their
savings are slim because they haven't worked long enough to amass much
capital. For the most part they are leisure oriented couples, who
want to avoid time-consuming home maintenance but realize economic
advantages of home ownership.
Oddly enough, however, Bahl's buyers are not a homogeneous group.
Both their occupations and their leisure interests vary widely, and most
of their friends come from outside the projects. So, Bahl notes,
there's no need for community recreational facilities that promote social
mixing.
Shortly after he opened, Bahl got a clue to zeroing in on prospective
buyers. He noticed that shoppers were driving up in sports cars and
imported compacts - 'But not new ones," he says. "They didn't seem
to want to tie up that much cash."
So he got a copy of the county motor vehicle registry, which also tells
whether a car owner rents or owns a home, and pitched a direct-mail
campaign at apartment dwellers who owned two and three year old
Volkswagens, Mustangs, Ect. |